Explore the Thar ROX price, specifications, safety features, and the latest offers & discounts on this rugged off-roader.
Table of Contents
Introduction
Thar ROX is more than just a rugged off-road vehicle; it’s a lifestyle choice for adventurers in search of thrilling experiences. From its bold exterior to its comfortable, feature-rich interior, Thar ROX is designed for those who crave both power and style. In this article, we’ll dive into all aspects of Thar ROX, covering everything from pricing and specifications to model comparisons, latest offers, and why it stands out in the off-road market.
The Rise of Thar ROX
Over the years, Thar has evolved, adapting to the modern-day demands of off-road enthusiasts while preserving its iconic, rugged persona. The Thar ROX represents the pinnacle of that journey, offering enhancements in both style and performance.
Base Model to Advanced Pricing of Thar Rox
Thar ROX is competitively priced to appeal to a wide range of buyers, from off-road novices to seasoned adventurers.
- Base Model: Starting at approximately ₹12 lakh.
- Mid-Level Variants: Around ₹14-16 lakh, offering additional comfort features.
- Advanced Model: Priced up to ₹18 lakh, with premium enhancements and off-road capabilities.
Each model brings unique features tailored to different needs and budgets, making it easy to find a Thar ROX that fits your lifestyle.
Specifications
Engine and Performance
The Thar ROX comes with a powerful 2.0L turbocharged petrol engine and a 2.2L diesel engine. Both options provide impressive torque, allowing the Thar to navigate difficult terrains effortlessly.
Fuel Economy
Designed to be fuel-efficient for long journeys, Thar ROX offers a balanced fuel economy of around 15 km/l, making it efficient for both city and highway driving.
Transmission and Drive
Available in both manual and automatic transmission, Thar ROX features a 4×4 drive system as standard, enhancing its ability to tackle diverse terrains with ease.
Features
Key Features at a Glance
- All-Terrain Tyres: Ensures grip on all surfaces.
- Enhanced Ground Clearance: Allows for better handling on rough terrain.
- Touchscreen Infotainment: Compatible with Android Auto and Apple CarPlay.
- Electronic Stability Control: Improves driving stability.
Technology and Infotainment
Thar ROX is loaded with tech features, from an 8-inch infotainment display to advanced driver assistance systems. Its infotainment system is easy to use and pairs seamlessly with smartphones, keeping you connected on the go.
Interior Design
Comfort Meets Utility
Thar ROX’s interior strikes a balance between ruggedness and comfort. The seats are designed to offer support during bumpy rides, with premium fabric or leather upholstery for added luxury.
Customizable Options
Buyers can choose from various interior customization options, including fabric types, seat covers, and even dashboard materials to create a cabin that suits their personal style.
Exterior Design
Robust Look with Modern Touch
Thar ROX’s bold, muscular frame is paired with modern details like LED headlamps and alloy wheels, giving it a distinct, attractive presence on the road.
Color Choices and Accessories
With multiple color options, including red, black, blue, and silver, Thar ROX allows buyers to select a look that matches their personality. Off-road accessories like roof racks and side steps are available for those seeking added functionality.
Thar ROX vs. Jeep Wrangler
A popular comparison, the Thar ROX is often juxtaposed with the Jeep Wrangler due to their similar off-road prowess.
| Feature | Thar ROX | Jeep Wrangler |
|---|---|---|
| Price | ₹12-18 lakh | ₹58 lakh |
| Engine Options | 2.0L Petrol, 2.2L Diesel | 2.0L Petrol, 2.2L Diesel |
| Transmission | Manual & Automatic | Automatic Only |
| 4×4 Capability | Standard | Standard |
| Interior Comfort | Premium Upholstery Options | High-End Leather |
| Safety Features | Comprehensive | Extensive |
While the Jeep Wrangler brings a premium brand legacy, the Thar ROX offers similar capabilities at a significantly lower price, making it a better value for off-road enthusiasts on a budget.
Thar ROX vs. Other Off-Road Brands
Thar ROX competes well against other off-road brands like Ford Bronco and Suzuki Jimny. Its cost-effective pricing and robust build make it an attractive option for Indian consumers.
Why Buy Thar ROX?
Unique Selling Points
Thar ROX offers a high level of customization, a rugged yet stylish design, and all-terrain capabilities that appeal to both urban and rural buyers.
Perfect for Indian Roads
Thar ROX’s ground clearance, 4×4 capability, and reinforced suspension are tailor-made for the variety of road conditions in India, from city streets to rocky mountain trails.
Latest Offers and Discounts on Thar Rox
Mahindra often rolls out seasonal offers on the Thar ROX, with discounts of up to ₹50,000 or more depending on the region. Financing options and low-interest EMI schemes make owning a Thar ROX even more accessible.
Safety Features
Advanced Safety Systems
Thar ROX comes equipped with modern safety features such as dual airbags, ABS with EBD, electronic stability control, and roll-cage protection for enhanced passenger safety.
Crash Test Reports and Ratings
The Thar ROX has earned commendable crash test ratings, showing robust structural integrity and effective safety features in both frontal and side-impact tests.
Thar ROX Safety Technicals
The Thar ROX is equipped with a comprehensive suite of advanced safety features to ensure protection and stability during both off-road adventures and city driving. Let’s dive into the technical aspects that make this vehicle a safe choice for adventurers.
Structural Safety Features
- Reinforced Roll Cage
The Thar ROX includes a reinforced roll cage integrated into its frame, which adds structural rigidity and protects occupants in the event of a rollover. This feature is essential for off-road safety, as it helps maintain the vehicle’s structural integrity on rough terrains. - High-Strength Steel Frame
Built on a high-strength steel frame, the Thar ROX is designed to withstand impact forces. This durable construction not only improves passenger safety but also enhances the vehicle’s overall off-road performance. - Crash Absorption Zones
Thar ROX has front and rear crumple zones that absorb and distribute impact energy away from passengers in case of a collision. These zones are strategically designed to protect vital components and minimize damage to the cabin area.
Active Safety Features
- Electronic Stability Control (ESC)
ESC enhances vehicle stability by automatically adjusting engine power and braking each wheel independently when it detects a loss of control. This feature helps prevent skidding, especially on uneven or slippery surfaces, making it ideal for challenging off-road terrains. - Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD)
The ABS prevents wheel lockup during sudden braking, allowing drivers to maintain control of the vehicle, especially on slippery surfaces. Combined with EBD, which distributes braking force based on load and weight distribution, Thar ROX ensures balanced and effective braking in diverse conditions. - Hill Hold and Hill Descent Control
These features automatically control the vehicle’s brakes on steep inclines and declines, preventing rollback on steep slopes and maintaining a steady, controlled descent. Hill Hold and Hill Descent Control are crucial for off-roading in mountainous terrains. - Traction Control System (TCS)
TCS detects wheel slip and adjusts power to each wheel accordingly, helping the Thar ROX maintain traction on rough or slippery surfaces. This feature is particularly beneficial in muddy or snowy conditions, where traction can be compromised.
Passive Safety Features
- Dual Front Airbags
Thar ROX is equipped with dual front airbags that deploy upon impact to protect the driver and front passenger. These airbags reduce the risk of severe injury in the event of a frontal collision. - Three-Point Seat Belts with Pre-Tensioners
The seat belts come with pre-tensioners that automatically tighten upon sudden braking or collision, securing passengers in place and reducing forward motion. This feature is especially beneficial in preventing injuries during impact. - ISOFIX Child Seat Anchors
Designed for family safety, the Thar ROX is equipped with ISOFIX anchors, allowing for the secure installation of child seats. This feature enhances safety for young passengers, especially during long road trips and off-road excursions. - Side Impact Protection Beams
Reinforced side beams in the doors of the Thar ROX provide added protection against side impacts, keeping occupants safe in case of a collision from the sides.
Additional Safety Enhancements
- Rear Parking Sensors with Rearview Camera
The Thar ROX includes rear parking sensors and a rearview camera to assist with reversing in tight spaces or rugged areas. These features help prevent collisions with obstacles, offering additional visibility and control. - Tire Pressure Monitoring System (TPMS)
The TPMS monitors tire pressure in real-time, alerting the driver if any tire is under or over-inflated. Proper tire pressure is critical for maintaining stability and reducing the risk of tire blowouts during high-speed or off-road driving. - Automatic Headlights and Rain-Sensing Wipers
These features enhance visibility in low-light and rainy conditions by automatically adjusting to the environment. Automatic headlights switch on when needed, while rain-sensing wipers activate in response to precipitation. - Emergency Brake Assist (EBA)
EBA detects emergency braking situations and applies maximum brake pressure to reduce stopping distance. This feature helps the driver bring the Thar ROX to a quick stop when needed, enhancing safety during sudden stops. - Daytime Running Lights (DRLs)
The LED DRLs improve visibility for oncoming vehicles, making the Thar ROX more noticeable in all lighting conditions. This feature adds to the vehicle’s safety, especially during dawn, dusk, or adverse weather.
Crash Test Ratings and Certifications
The Thar ROX has been tested under rigorous conditions and meets high safety standards. It has received favorable crash test ratings from agencies such as the Global NCAP, demonstrating robust performance in both frontal and side-impact tests. These ratings reflect Mahindra’s commitment to safety and the structural soundness of the Thar ROX design.
Summary:
The Thar ROX is designed with a well-rounded suite of safety features that make it a reliable choice for both off-road and on-road driving. From advanced structural components to active and passive safety systems, Mahindra has crafted a vehicle that prioritizes passenger safety without compromising on performance. For adventurers and families alike, the Thar ROX provides the peace of mind needed to tackle any terrain with confidence.
Pros and Cons of Thar ROX
When considering the Thar ROX, there are several benefits and potential drawbacks that may influence your decision. Let’s explore these in more detail.
Pros
- Off-Road Capability
Equipped with a 4×4 drive, high ground clearance, and robust suspension, the Thar ROX handles off-road terrains effortlessly, making it ideal for mountain trails, forests, and even riverbeds. - Affordable Pricing
Compared to other off-road vehicles like the Jeep Wrangler, Thar ROX is competitively priced, offering similar features at a fraction of the cost. This makes it an attractive option for budget-conscious adventurers. - Customizable Options
With options for premium upholstery, multiple color choices, and various interior finishes, Thar ROX allows you to personalize the vehicle to suit your style and needs. - Rugged yet Stylish Design
Thar ROX’s bold, muscular frame, coupled with modern touches like LED headlamps and alloy wheels, gives it a unique and striking appearance on the road. It combines ruggedness with a stylish, urban-friendly look. - Advanced Safety Features
Equipped with dual airbags, ABS with EBD, electronic stability control, and a roll cage, Thar ROX offers a comprehensive suite of safety features designed for passenger protection during tough journeys. - Fuel Efficiency
Unlike many off-road vehicles that consume fuel at a high rate, Thar ROX offers a reasonable fuel economy of around 15 km/l, making it suitable for long drives and road trips without frequent refueling stops. - Perfect for Camping and Mountain Adventures
The Thar ROX in its white color option is ideal for setting up camp or tenting in the mountains, providing a comfortable and visible base for adventurous nights under the stars. The light color blends well with scenic mountain settings and adds to the aesthetics of your campsite. - Easy Maintenance and Service Support
As a Mahindra product, Thar ROX benefits from Mahindra’s extensive service network in India, ensuring that repairs and maintenance are easily accessible.
Cons
- Limited Boot Space
The Thar ROX’s rugged design prioritizes passenger comfort and off-road functionality, so it lacks extensive boot space. This may be inconvenient for families or those needing additional cargo room. - White Color Option May Require Frequent Cleaning
Although the white color looks stunning in natural settings, it may require more upkeep, as dirt and dust are more visible on lighter surfaces, especially after off-road trips. - Ride Quality on City Roads
While Thar ROX excels off-road, its suspension setup may feel a bit rigid on smooth, city roads, resulting in a less comfortable ride in urban environments. - No Automatic Transmission in All Models
Not all Thar ROX models come with an automatic transmission option, which may limit choices for those who prefer automatic driving. - Basic Technology in Lower Trims
Although the advanced models have high-tech features, the base trims come with fewer tech amenities, which might not satisfy users looking for a fully-loaded experience. - Fuel Economy Drops in Challenging Terrains
While the fuel economy is decent in general, navigating extremely rough terrains can lead to increased fuel consumption, which is worth considering for long-distance off-roaders. - Lacks Luxury Refinements Compared to Higher-End Models
While the Thar ROX is packed with useful features, it might lack the luxury finish and feel of premium competitors, like the Jeep Wrangler, especially for those who prioritize a high-end interior ambiance.
Summary:
The Thar ROX strikes a balance between rugged off-road capability and affordability, offering a customizable, stylish option for adventure lovers and off-road enthusiasts alike. While it has a few limitations, particularly in terms of city-road comfort and luxury features, it remains an excellent choice for those who prioritize performance and versatility. With advanced safety, great off-road functionality, and a white color option that’s perfect for camping and scenic trips, the Thar ROX is well-suited to the needs of adventurous drivers in India.
Conclusion
The Thar ROX stands out as a rugged, capable, and stylish off-road vehicle that combines functionality with affordability. From its customizable interior to its robust safety features, the Thar ROX is designed for the modern-day adventurer looking for a vehicle that performs on all terrains. With competitive pricing, versatile features, and Mahindra’s reliability, it’s no wonder why Thar ROX is a favourite choice in the Indian off-road market.
FAQs
What is the price range of Thar ROX?
Thar ROX ranges from ₹12 lakh for the base model to ₹18 lakh for the advanced model, offering various features and customizations.
Is Thar ROX good for off-road performance?
Absolutely! Thar ROX’s 4×4 drive, high ground clearance, and reinforced suspension make it perfect for off-road adventures.
What safety ratings does Thar ROX have?
Thar ROX has passed crash tests with high ratings, ensuring safety in frontal and side-impact scenarios.
Can I customize the interior of Thar ROX?
Yes, Mahindra offers customization options for upholstery, seat covers, and dashboard finishes.
How does Thar ROX compare with Jeep Wrangler?
Thar ROX offers similar off-road capabilities as Jeep Wrangler but at a much more affordable price, making it a value-for-money option.
Is Thar ROX suitable for city driving?
While the Thar ROX is designed for off-roading, it can also handle city driving with ease. However, its higher ground clearance and rugged suspension can make it less ideal for tight city spaces or low-speed maneuvering. To make city driving more comfortable, consider the Thar ROX’s automatic transmission for smoother shifts, and use the rear parking sensors for better control when parking in tight spots.
How do I fix the Thar ROX’s infotainment system connectivity issues?
Problem:
Occasionally, the Thar ROX’s infotainment system may fail to connect with Android Auto or Apple CarPlay, especially if there are issues with the USB cable or smartphone compatibility.
Check the cable: Ensure you are using a high-quality, original USB cable to avoid connectivity issues.
Update software: Check for any software updates for the infotainment system in the settings menu.
Reconnect the device: Disconnect and reconnect your device to reset the connection, and ensure your smartphone’s operating system is up-to-date.
If the issue persists, visit your nearest Mahindra service center for further diagnostics.
What can I do if Thar ROX’s fuel efficiency is lower than expected?
Problem:
Some users report that the Thar ROX’s fuel economy is lower than the stated 15 km/l, particularly under harsh driving conditions or while off-roading
Drive conservatively: Aggressive driving, especially off-road, can reduce fuel efficiency. Try to maintain steady speeds and avoid rapid acceleration.
Tire pressure check: Incorrect tire pressure can lower fuel efficiency. Ensure that all tires are inflated to the recommended levels as per the vehicle’s manual.
Engine tuning: Periodic servicing and proper engine maintenance can ensure that the vehicle operates optimally, improving fuel economy.
If fuel efficiency continues to be an issue, a service visit is recommended for a thorough check-up.
How do I address Thar ROX’s rough ride on smooth roads?
Problem:
Due to its rugged off-road suspension, some drivers feel that the Thar ROX rides too harshly, even on smooth, well-paved roads.
Suspension adjustment: While the Thar ROX’s suspension is designed for off-road performance, it can be a bit stiff for urban driving. You may consider adjusting the suspension settings, if available, or using lighter off-road tires to improve comfort on smooth roads.
Wheel balancing and alignment: Ensure that the wheels are correctly aligned and balanced to prevent uneven handling and vibrations.
This is a common trade-off for vehicles designed for off-road usage, but a visit to your Mahindra service center can help optimise your Thar ROX for both comfort and performance.
Thar ROX’s engine overheating during long drives—What should I do?
Problem:
Some Thar ROX owners may face issues with engine overheating during long trips or when tackling difficult terrains for prolonged periods.
Check coolant levels: Ensure the coolant reservoir is filled to the appropriate level. Low coolant levels are a common cause of overheating.
Clean the radiator: Dust, mud, or debris can block the radiator, preventing effective cooling. Clean the radiator and ensure there is no obstruction.
Drive conservatively: Avoid overexerting the engine during long climbs or off-road trails. Take periodic breaks to allow the engine to cool down.
If the issue persists, it could be a more significant issue like a malfunctioning thermostat or water pump, in which case you should take the vehicle to a Mahindra service center for further inspection.
What should I do if Thar ROX has a rough start or engine misfire?
Problem:
Some users have reported issues with rough starting or engine misfire in the Thar ROX, especially when the vehicle is cold.
Check the fuel system: Ensure that the fuel injectors are clean and the fuel pump is functioning properly.
Examine the spark plugs: Faulty or worn spark plugs can cause misfires. Have them inspected or replaced if necessary.
Battery check: A weak battery can sometimes cause starting issues. Ensure the battery is fully charged and in good condition.
This issue may require professional diagnosis, so it’s advisable to visit your nearest Mahindra service center for a thorough check-up.
Thar ROX’s 4×4 system not engaging—What could be the issue?
Problem:
Occasionally, Thar ROX owners might face issues with the 4×4 system not engaging, especially when attempting to use it in off-road conditions.
Transmission check: Ensure the vehicle is in the correct gear (usually low range for off-roading) and that the transfer case lever is properly shifted into 4×4 mode.
Clutch and linkage inspection: Worn clutch components or linkage issues can prevent proper engagement of the 4×4 system.
Fluid levels: Check the transfer case fluid levels, as low or contaminated fluids can affect the functioning of the 4×4 system.
If you continue to experience issues, consult your Mahindra service center for a diagnostic test on the 4×4 system.
How to address poor air conditioning performance in Thar ROX?
Problem:
Some owners report that the air conditioning in the Thar ROX doesn’t cool as effectively during long trips or when driving under intense sunlight.
Air filter replacement: A clogged or dirty air filter can restrict airflow and reduce cooling efficiency. Replace the cabin air filter regularly.
Coolant levels: Ensure the air conditioning system’s refrigerant levels are adequate. Low refrigerant can result in poor cooling.
Check for leaks: If there’s a noticeable decrease in cooling performance, there may be a refrigerant leak. Have the system pressure-tested to find and seal any leaks.
Regular maintenance and servicing of the air conditioning system will ensure optimal performance.
Can I modify Thar ROX for better off-road performance?
Yes, the Thar ROX is highly customizable for off-road performance. You can add or upgrade parts such as:
Lift kits to increase ground clearance.
All-terrain tires for better traction.
Bull bars and roof racks for additional protection and functionality.
However, make sure that any modifications are done through authorized Mahindra dealers to maintain the vehicle’s warranty and safety standards.
Thar ROX’s paint chipping off easily—What can I do?
Some Thar ROX owners have reported that the paint on the vehicle chips easily, especially when driving through rough terrain or in areas with loose rocks.
Solution:
Protective coatings: Apply a high-quality protective coating or clear bra to shield the paintwork from rock chips and other road debris.
Regular washing: Clean the vehicle regularly to prevent the buildup of dirt and grime, which can wear down the paint over time.
Touch-up kits: Mahindra offers touch-up paint kits for minor chips and scratches. These can help restore the vehicle’s appearance and prevent rusting.
If the issue is widespread, you may need to visit your Mahindra service center for a professional inspection.
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